During the 1990s, significant attention was given to the rising cost of hospital based healthcare that resulted in market and government pressure on the cost of medical devices. Vista Dental's forerunner, Inter-Med, was formed for the purpose of establishing medical device contract manufacturing opportunities, supported by low-cost, offshore manufacturing facilities.

Inter-Med’s initial business venture involved the manufacture and distribution of intravenous infusion pump sets for the alternate care and home healthcare market. Significant time, effort and financial resources were expended to establish China-based manufacturing that complied with FDA, cGMP and AAMI sterilization standards. These steps led to Inter-Med's shipping of sterile IV sets for the U.S. market in October 1996.

Recognizing the dental market potential and production synergy between medical and dental products, Inter-Med (in 1997) began to penetrate the dental supply market. The initial goal: produce quality assured dental products with functionally superior clinical results while providing significant margin improvement opportunities to end users and dealer partners.

In 1997, Vista Dental Products was officially created as an active business unit of Inter-Med, Inc. The primary goal of Vista Dental is the development of a broad line of dental equipment and disposable products that will lead to the establishment of Vista Dental as a leading producer of brand name merchandise.

Today Vista Dental designs, manufactures, packages and distributes more than 300 cataloged items. In addition to dozens of trademarks, the company owns more than two dozen patents and patent pending applications related to a wide variety of unique dental devices and innovative equipment.

Although initially dependent on its facilities in China for manufacturing, today, more than 50% of Vista’s products are manufactured and packaged in its facility in Racine, Wisconsin.

Since its beginning in 1997, Vista has maintained a 28% average annual growth. This outstanding rate is the result of its “Mountains Above the Rest” commitment to quality, creative product development, and the hard work and impassioned commitment of employees dedicated to the following concept of “Winning Processes."

We will treat our customers, both direct end users and dealer partners, with an overriding commitment to fairness and customer service.

• We will be committed to provide the highest quality products and real product value at reasonable prices relative to our competitors. Success will be measured in customer satisfaction and brand recognition. We will work to create an environment that is dynamic in terms of expectations and results, while at the same time sensitive to the needs of our employees.
  
• Results will be achieved by first developing detailed plans that are constantly reviewed, revised and updated to reflect current conditions. Plans will be supported by crisp execution and a company-wide commitment to creating a high performance corporate culture that is dedicated to the ideal of a faster, smarter, more aggressive and more creative company than those of our competitors to better serve our customers.
• We will create a reputation in the marketplace as an aggressive competitor that uses all ethical means to gain market share through intelligent product development, diligent competitive analysis and aggressive ‘first to market’ product introduction supported by creative marketing strategies.